Lisa Matar, a Los Gatos mother of two, had just launched her Health Bear line of single-serving, high-protein oatmeals when the pandemic hit.
“Suddenly, all the kids were home and not rushing out the door, and nobody was going into the office,” Matar recalls.
It was time to reimagine her convenience-based approach to her product. She began working on bulk packaging, both to reduce waste and to offer more flexibility to the consumer. The new, multi-serve packaging will be hitting grocery stores across California this fall. Her superfood oatmeal, which contains oats, chia, flax, pea protein powder and hemp seeds,